Customer Marketing & Advocacy
Turn your customers
into a growth engine.
I design advocacy programs, reference systems, and stories that turn customer relationships into measurable revenue.
Case studies, video stories, and content that moves prospects through pipeline.
Reference networks and advocate communities built to accelerate deals and expand accounts.
Peer forums and executive experiences that deepen retention and drive expansion revenue.
Selected work
Infusing creative storytelling into cybersecurity
How Palo Alto Networks used Superside for scale and creativity on social.
Cooking up a 3D visual feast
How Toast's creative team used Superside to produce high-volume 3D visual content — faster and at lower cost than traditional production.
Scaling creative for a growth workshop
How Shopify's team leveraged on-demand design to support a high-stakes growth program with consistent, on-brand creative at speed.
Launching an AI campaign in 21 days
A behind-the-scenes story of how Superside used its own platform to conceive, produce, and ship a full AI campaign in three weeks.
Impact by the numbers
About
I build customer advocacy as a growth system, not a marketing tactic.
That means communities that retain and expand accounts, reference programs that accelerate deals, and stories that make prospects say "that's exactly our problem."
I came up through telecom engineering and theatre, which trained me to understand complex systems and communicate them in ways that move people. For 12+ years I've built customer stories, advocacy programs, and executive communities in B2B SaaS and high-tech. Across EMEA, LATAM, and global markets — in four languages.
Ready to build your
customer growth engine?